Personal branding ‘brain child’ created with the idea of color theory focus, and abstract shape. The colors of teal, red, and peach were taken from my favorite windbreaker that I have a lot of sentimental feelings toward.
sleepymale logo
Welcome to sleepymale, a brand based around the colors of my favorite windbreaker: teal, red, and peach. This logo was based off of a synthetic appreciation for television waves and color.
sleepymale concept
The concept began with shape, color, and waves of synthetics. The abstractions were created from expected shapes, and the geometric movement was rid of for natural movement. I chose my favorite scheme, shape, and used the others in my ecommerce website.
sleepymale wordmark
The font: Univers LT Std, a thin and contemporary font that I felt didn’t distract from the complex and colorful example of my main personal logo. And at it’s base, the colors are purely teal and red.
sleepymale ecommerce
This turned into a color theory/shape exploration into the ecommerce world, placing my designs and eventual creations into fabric and clothing format.
